Social media is the best way for the start up to
find their customers. This way will give bigger and longer impact on the mind
of your customer if you note some points before planning the strategy.
So here are some basic but very useful
precautions one should take while campaigning their brand on social media
·
KEEP YOUR VIEWS, BUT DON’T OTHERS LET DOWN.
When it comes to putting the views in front of
huge audience or rather than that we can say customer, one need to think about
all the aspects. As everyone has his own view which is unique and while putting
forward a concept or a view we have to put it in such a manner and language so
that no one’s view gets overruled.
·
DO NOT SHOWCASE YOUR COMPETITORS BAD
Competitions are there everywhere now a days.
You can assure about our product better than your competitor, but at the same
time no one has the right to showcase the other product down. One can put
forward his own product by enlisting all good sides of its, let people
themselves compare you with others.
·
ANALYZE AND THEN TARGET
While you are using different channels on social
media, keeping track is the most important part. Which gives you analytics and
success rates? You are trying all the ways to reaching to consumers but you
have to make sure whether you are really reaching them or not. That will give
you next strategy and it will also help you to find the most appropriate
channel or group of society to target.
§ DON’T HAMMER YOURSELF
Hammering your product on someone may withdraw
the interest of consumer. By many ways you can show your product but sometimes
to really impose your company's or brand's impression on consumers mind you has
to take help of really very creative and useful content. Once consumer is finding
your campaign interesting and getting attracted to your content definitely you
are winning the half race there itself.
§ DON’T HESITATE TO SHOW COURTESY
Using the available material, images and
information from Google Baba is not crime, and its needed. But why do we
hesitate to give the proper credits to the one who have created that content.
Well that really helps when it comes to the issue of copyrights.
§ NO MALCONTENT PLEASES.
Be sure about the quality of content as you are
targeting a huge society. So whoever seeing your campaign and posts should find
your content ethical and not at all vulgar.
§ WELCOME CRITICISM.
In today's world, the biggest democracy is
Social media. You won’t get the positive response always, sometimes criticism
is also necessary to grow. Seeing negative response is not the symbol of
negative publicity, it's the warning or chance to make your product better.
When we say about analytics, then this is the biggest responsibility and
opportunity to analyse response from the audience. Always welcome the criticism
and make yourself better.
So these are some points which should be taken care of in order to get
healthy response for you start up.!!!
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