Social media is the best way for the start up to find their customers. This way will give bigger and longer impact on the mind of your customer if you note some points before planning the strategy.
So here are some basic but very useful precautions one should take while campaigning their brand on social media
· KEEP YOUR VIEWS, BUT DON’T OTHERS LET DOWN.
When it comes to putting the views in front of huge audience or rather than that we can say customer, one need to think about all the aspects. As everyone has his own view which is unique and while putting forward a concept or a view we have to put it in such a manner and language so that no one’s view gets overruled.
· DO NOT SHOWCASE YOUR COMPETITORS BAD
Competitions are there everywhere now a days. You can assure about our product better than your competitor, but at the same time no one has the right to showcase the other product down. One can put forward his own product by enlisting all good sides of its, let people themselves compare you with others.
· ANALYZE AND THEN TARGET
While you are using different channels on social media, keeping track is the most important part. Which gives you analytics and success rates? You are trying all the ways to reaching to consumers but you have to make sure whether you are really reaching them or not. That will give you next strategy and it will also help you to find the most appropriate channel or group of society to target.
§ DON’T HAMMER YOURSELF
Hammering your product on someone may withdraw the interest of consumer. By many ways you can show your product but sometimes to really impose your company's or brand's impression on consumers mind you has to take help of really very creative and useful content. Once consumer is finding your campaign interesting and getting attracted to your content definitely you are winning the half race there itself.
§ DON’T HESITATE TO SHOW COURTESY
Using the available material, images and information from Google Baba is not crime, and its needed. But why do we hesitate to give the proper credits to the one who have created that content. Well that really helps when it comes to the issue of copyrights.
§ NO MALCONTENT PLEASES.
Be sure about the quality of content as you are targeting a huge society. So whoever seeing your campaign and posts should find your content ethical and not at all vulgar.
§ WELCOME CRITICISM.
In today's world, the biggest democracy is Social media. You won’t get the positive response always, sometimes criticism is also necessary to grow. Seeing negative response is not the symbol of negative publicity, it's the warning or chance to make your product better. When we say about analytics, then this is the biggest responsibility and opportunity to analyse response from the audience. Always welcome the criticism and make yourself better.
So these are some points which should be taken care of in order to get healthy response for you start up.!!!